Change is Coming to NASA Space Launch

by Space Frontier Foundation on March 19, 2010

Change is coming to the US space program. At last! Real, dramatic and tangible change in both its effect and the course it will create in this nation’s future in space.

It is long past time for us to try something different, as what we have been doing in our human space program since Apollo has been a failure of epic proportions. And yet, some defend the status quo and are actually angry about the coming changes proposed by the Obama Administration. I find this amazing given the space agency’s track record over the last few decades. But then, if nothing else, our past experience with the government building and operating space launches has shown that to many, simply flying some stuff around in circles and creating jobs that do nothing to advance us in any direction is more important than succeeding in getting anywhere – so long as everyone agrees in the myth that they are going somewhere.

It is heretical to say it in many quarters, but unlike its astronomy and robotic exploration programs, the current NASA operated human spaceflight program has failed by any rational measure in almost every respect to achieve Any of the milestones put forth by those who sold them to the American people so long ago. The most glaring example of this failure to deliver in the area of transportation is totally unknown to the taxpaying public and often overlooked by the defenders of the old ways: The space shuttle system, glorious and impressive symbol of the space agency for so long is a complete failure when measured against its promised performance. Sold in the 1970s as being able to fly once a week and bring costs down to tens of dollars a pound, they have averaged around 5 flights a year…on good years. In the meantime NASA has tried and failed time after time to develop new space transportation systems, including the much heralded and disastrous X-33, which after a billion dollars of taxpayer funding was canceled, never to have even rolled out of the hangar.

The background of repeated failures by the government to build and operate its own Earth to LEO launch systems is what we must keep in mind when we judge the new commercial Earth to LEO space transportation plans being put forth by the White House and NASA. Frankly, as a long time skeptic regarding anything the NASA press office puts out when it comes to human spaceflight, I am not only impressed by the plan to hand over this role to commercial space firms, but am willing to allow myself just a hint of hope that if it can be successfully implemented (freeing the agency to pursue real space exploration) We may at last break out of the circular self gratification of our current space program and go somewhere – and more importantly be able to go there again and again and even stay if we want to (the key word being “we” as in not just NASA employees, but eventually the rest of us too!).

And yes, to do this NASA will have to make changes. Rather than seeing itself as the emperor of all things space, it will have to change how it views the zone from the Earth’s surface to LEO. The agency simply cannot get it right when it comes to trying to build its own launch systems in any economic sense, and it is time it stopped trying. The agency will have to step aside in this area that it long ago pioneered. It will no longer be its own trucking service for small package delivery to space. It will have to relinquish its role as its own taxi service to LEO and leave the driving to someone else. Instead this job will be given to privately funded New Space firms across the nation that are working on a variety of rocketships that could catapult us into the space frontier and global space leadership at a fraction of the cost of any new NASA system.

For example, California’s SPACEX from its creation through its first successful orbital flights and all the industrial tooling and facilities to support them spent far less than the $445 million NASA did on its recent smoke and mirrors alleged test flight of an Ares 1-X mock up to only 50k feet higher altitude than that achieved by parachutist Joe Kittinger in 1960. To get all the way to being able to carry humans in its Dragon capsule on its Falcon 9 will cost only a fraction of the projected cost of the Ares and Orion system – and almost more importantly, when not in use by NASA it will be used by commercial companies to carry their own payloads and customers into space. Orbital Sciences using its Taurus vehicle is in a similar position and projects similar cost savings over the as yet paper lion of Ares Orion.

Even if one isn’t willing to bet on NewSpace firms some of our largest traditional firms are moving ahead with plans to adapt their tried and true systems to carry payloads and people into orbit to serve commercial customers and even the ISS. For example, the Atlas V has flown some 20 times and Delta IV more than 10 which is about 20 times and 10 times more than Ares and the Boeing/Bigelow Crew Capsule now in development will cost a fraction of that needed for Orion and be usable by both the government and commercial customers. From now on, in a very real sense, NASA’s exploration job will no longer start at the launch pad, but begin in space itself.

But none of this will happen if NASA tries to manage these new players in its old way. NASA must change not just what it does and where it does it, but how it does what it does, and how it works with others that are doing the jobs it needs done. Agency managers will have to learn new ways of contracting that are based not on how much work is done on a project, but how much that work produces. Like the rest of us, as a customer it can no longer rationalize spending huge amounts of money paying for a failed effort to deliver a package to a destination, but only for success. Yes, the agency will need to set standards for the transportation of its employees to and from space, but these should not and cannot be any more stringent than those they set for let’s say their astronauts who fly in F-16s. And it will have to actually relinquish control over some other areas of space operations that have become somewhat mundane in return for being able to focus on what many used to see as its main mission – exploration, science and technology development.

Unfortunately, no matter how good (normal) all of this sounds to normal people who live in a free enterprise society, in the visionless and ironic land of old school government aerospace the pork must keep flowing and tradition will  fight innovation. The forces of darkness are already moving to crush the revolution right now, as those who do not understand the enormity of the promise in this change in Congress ally with those who do and want it stopped regardless, all well armed by those who have fed off the system for so long they forgot NASA’s job is exploring space and not the national wallet for their own ends.

And so the battle is joined. And in yet another dose of irony, many of us who for so long have been seen as the foes of the agency as we have fought for common sense will now be standing shoulder to shoulder with its new leaders. About time I say, as I have never enjoyed having to take on my childhood icon time after time as it has meandered far from the dream of exploring and opening space. And although I know this may be a brief moment in time, I take my hat (space helmet?) off to those who are working on the inside to make this happen, and pledge my keyboard to their defence in the coming months. I only hope they are willing to stand their ground as well, as the stakes are greater than simply who gets what contract for how much. What is at stake is the future of this nation in space and just how soon and how well that future is realized.

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Cubecab has won first place and $20,000 in the 2014 NewSpace Lightning Pitch Competition!  The award was presented on Thursday by competition Project Manager, Tom Olson and by Jim Armor, VP, Strategy and Business Development, representing ATK, a long-time NewSpace BPC sponsor.

The NewSCubeCabpace Business Plan Competition, in collaboration with its sponsors  (ATK,  Heinlein Prize Trust and the Space Frontier Foundation) are excited to announce the winners for this years’ unique program, the 2014 Lightning Pitch Competition.  The 1st place winner and recipient of the $20,000 cash prize was Cubecab.  Second place and $7,500 was awarded to Rockzip and 3rd place, along with $2,500 was awarded to Elysium.

“As a company delivering innovation every day, ATK proudly supports the NewSpace Business Competition as a launch pad for inventive technologies from both new and experienced space industry professionals,” said Jim Armor, VP, Strategy and Business Development, ATK Space Systems Division. “The well crafted business case that each finalist presented also showcased the ability to provide a return on investment for the products brought to market. I look forward to following their success in meeting the next Century’s space challenges.”

This years’ Lightning Pitch Competition was a novel format, somewhere between an “Elevator Pitch” Competition and a traditional Business Plan Competition.  During the first day of the Foundation’s annual NewSpace Conference, the competitors each delivered a four minute presentation to an audience of space industry professionals, Silicon Valley investors and our Lightning Pitch judges.  Later that evening, at a special reception sponsored by the Heinlein Prize Trust, the prizes, generously sponsored by ATK were awarded.

Thanks to ATK and the Heinlein Prize Trust and all of our other sponsors and contributors for their generous support of our ongoing efforts to assist and showcase new startups and expanding firms who can demonstrate both the ability to provide a return on investment and the capacity to contribute to opening the space frontier.  To learn more about our efforts to open the frontier through the power of free enterprise, please visit the NewSpace Business Plan Competition website.

The judges were very impressed with the caliber of this year’s entrants, and remarked on the fact that each successive competition the Foundation hosts attracts more worthy competitors. The judges encouraged all the finalists to continue to seek funding, as all of them presented viable business cases. The finalists presented their business plans pitches to an audience of over 200 investors, space industry professionals, entrepreneurs and students during the Space Frontier Foundations’ Annual NewSpace Conference.

The Space Frontier Foundation and judges would like to extend their heartiest thanks to ATK for its generosity in providing funding for these prizes. By supporting this competition, ATK is taking an important step towards helping to build a strong, cohesive and successful space industry with a focus on ingenuity and entrepreneurship.

Additional funding provided by the Heinlein Prize Trust helps the competition continue to grow and attract innovative competitors, and we thank them for their support.  Special thanks go out to the Space Angels Network as well, who created a specialized fund this year to invest in a BPC team of their choice. Additionally, the Space Finance Group has generously offered free coaching services to the winners, in an effort to help catalyze their success.

The Space Frontier Foundation also sincerely thanks the judges, coaches, volunteers and sponsors who worked to make the 2014 Lightning Pitch Competition a success. Their contributions were truly invaluable.

Grand Prize Winner – Cubecab
Mountain View, California
CubeCab: tiny rockets for CubeSats to LEO. No rideshare, months not years, your own orbit. Do space for cheap, scale to BYO constellations.

CubeCab Logo Final






Second Place Winner – Rockzip
Michigan City, Indiana
Rockzip designs and builds highballoons that everyone can afford to launch. Start YOUR space program today – fly high and fly often!

RZ facebook







Third Place Winner – Elysium
San Francisco, California
Elysium Space combines experience from major NASA space missions and deep-rooted funeral business knowledge to offer affordable memorial spaceflight services.




About ATK
ATK is an aerospace, defense and commercial products company with operations in 22 states, Puerto Rico, and internationally. News and information can be found on the Internet at on Facebook at or on Twitter @ATK.

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